by Amber | Thu 21 Feb 2019 | Culture
The concept of a ‘brand’ is often misunderstood. It’s not uncommon to confuse the terms ‘brand’ and ‘logo’. In fact, a brand is a way of signalling a set of values that could be important to the customer. Signals are communicated exclusively by language. How they are...
by Amber | Thu 24 Jan 2019 | Language
Kind of a touchy subject for translators. Language is no longer a conversational barrier. There are a hundred different ways to communicate that don’t involve learning a second language. Imagery and the “common cause” connect cultures in ways that never existed...
by Amber | Tue 31 Jul 2018 | Culture
Change my mind. This isn’t an easy discussion for someone whose first language is English. Over the last few weeks, I’ve shared some articles that focus on the “linguaphobia” of anglophone Western countries – where the first and predominant language is English. Of...
by Amber | Mon 23 Apr 2018 | Culture
In previous episodes in our culture series, we have broadly discussed language, technology and communication topics. For this episode, we wanted to explore language in more depth by venturing beyond lexical meaning and digging deeper into cultural paradigms. A...
by Amber | Mon 11 Dec 2017 | Culture
Why do you live where you live? Or perhaps a better question would be, where do you feel like you’re at home? And why? This week, across our social media, we explored a little of what ‘home’ is across the world. Historically, buildings are the...
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