by Amber | Thu 21 Feb 2019 | Culture
The concept of a ‘brand’ is often misunderstood. It’s not uncommon to confuse the terms ‘brand’ and ‘logo’. In fact, a brand is a way of signalling a set of values that could be important to the customer. Signals are communicated exclusively by language. How they are...
by Amber | Tue 31 Jul 2018 | Culture
Change my mind. This isn’t an easy discussion for someone whose first language is English. Over the last few weeks, I’ve shared some articles that focus on the “linguaphobia” of anglophone Western countries – where the first and predominant language is English. Of...
by Amber | Mon 23 Apr 2018 | Culture
In previous episodes in our culture series, we have broadly discussed language, technology and communication topics. For this episode, we wanted to explore language in more depth by venturing beyond lexical meaning and digging deeper into cultural paradigms. A...
by Amber | Mon 11 Dec 2017 | Culture
Why do you live where you live? Or perhaps a better question would be, where do you feel like you’re at home? And why? This week, across our social media, we explored a little of what ‘home’ is across the world. Historically, buildings are the...
by Amber | Fri 1 Dec 2017 | Culture
After spending most of the summer travelling around and training in central Europe, some of the most obvious cultural differences only become apparent upon coming home. As an athlete and a media manager, I am online virtually all day. If it’s not for work-related...
by Amber | Mon 20 Nov 2017 | Culture
Advertising across the UK is evolving in all kinds of directions. For the most part, in better directions. Advertising usually reflects the values of a market. When we take a closer looks at these values, it is possible to build a picture of what is needed or wanted...
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