Design is cool.
And there's loads of cool design around.
But you know what?
Design on its own isn't enough.
You need a more detailed mode of information transfer.
Using words, for example.
A recent Marketing Week study (August 2009) showed that given a graphic-rich brochure and a text-rich one, most people will spend more time reading the text. Okay, maybe not so surprising... Except for those designers who believe the only good communication is graphical communication.
The Word Gym is - surprise! - all about words. We work with advertising, design, marketing and PR agencies. We work with corporate marketing departments, too.
A recent Marketing Week study (August 2009) showed that given a graphic-rich brochure and a text-rich one, most people will spend more time reading the text. Okay, maybe not so surprising... Except for those designers who believe the only good communication is graphical communication.
The Word Gym is - surprise! - all about words. We work with advertising, design, marketing and PR agencies. We work with corporate marketing departments, too.
We write copy.
In lots of languages.
For digital, print, broadcast and other media.
Copy is text that's designed to sell stuff: products, services, brand values, ideas.
Oh, and we're good with brands. We advise major corporates on brand messages for different cultures. On product names. In negotiations. As language consultants.
We also help agency and corporate clients look after their valuable words, by providing support for digital asset management. Not just the data - the tags, taxonomies, search routines, you name it. Let's be clear: words = knowledge.
So: why not talk to us about your words?
Oh, and we're good with brands. We advise major corporates on brand messages for different cultures. On product names. In negotiations. As language consultants.
We also help agency and corporate clients look after their valuable words, by providing support for digital asset management. Not just the data - the tags, taxonomies, search routines, you name it. Let's be clear: words = knowledge.
So: why not talk to us about your words?
We've been delivering world-class services to world-class clients since January 1990...
We have a long-standing relationship with The Word Gym, relying on their services for projects ranging from the transcreation of press advertisements and brochure copy, to guidance and consultancy for rebranding exercises.
Amadeus has always been pleased with the quality and creativity of the copy.
Amadeus
Amadeus has always been pleased with the quality and creativity of the copy.
Amadeus
