The Word Gym

So who are these Word Gym people anyway?
Okay - we may not have an in-your-face profile.
But behind the scenes, we're well known...

A potted history

Copywriting
High-quality copy that's faithful to your brand messaging

We work for communications agencies and corporate marketing departments around the world, writing and translating brand-loyal copy used in digital, print, broadcast and poster campaigns.

We also write and translate PR and marketing material, and provide a wide range of support services.

Back in 1990, we were inspired to set up The Word Gym after experiencing at first hand the lack of analysis and differentiation that characterises the language industry in general.

Our driving credo is fitness for purpose, by which we mean that what we produce for you in another language, aimed not just at another market but at another culture, will produce the same effect - i.e. achieve the same objectives - as the original document or brief.

It sounds so obvious. Perhaps that's why so many translation providers overlook it.

Transcreation
Multicultural adaptation of your copy for overseas markets

Brand stewardship
Checking names, positioning, concepts and consistency

Adding value
Layout and typesetting, along with digital asset management

Our approach was unique back in 1990. And it's still unique now. Unique, but pragmatic, based on respect for and close collaboration with our global network of colleagues, who include translators, writers, editors and programmers.