We have been using The Word Gym's services for over five years now, predominantly for the transcreation of print and web banner advertising into a wide variety of languages.
The collaboration works really well due to their proactive approach, which means you get true value-added service, while their reliability and professionalism ensure peace of mind.
Inmarsat
The collaboration works really well due to their proactive approach, which means you get true value-added service, while their reliability and professionalism ensure peace of mind.
Inmarsat
Taking a brand abroad is always a risk.
Experienced international executives know you can't treat a brand (or creative concept) as an off-the-shelf commodity that will have exactly the same impact in every target market.
Before you engage with a foreign marketplace, you need to have a clear idea of your brand values. Your products and services will only sell abroad if you know exactly how you want to come across to your target audiences, and exactly how you mean to convey your key messages. Equally important, you need to be sure those messages are conveyed consistently across all your target markets, so your positioning is the same in each marketplace.
Experienced international executives know you can't treat a brand (or creative concept) as an off-the-shelf commodity that will have exactly the same impact in every target market.
Before you engage with a foreign marketplace, you need to have a clear idea of your brand values. Your products and services will only sell abroad if you know exactly how you want to come across to your target audiences, and exactly how you mean to convey your key messages. Equally important, you need to be sure those messages are conveyed consistently across all your target markets, so your positioning is the same in each marketplace.
We help you analyse your brand values and determine how best to communicate them.
We help you assess existing material, from product names to creative concepts.
We help you decide how best to position your business in your target markets, avoiding negative perceptions and accentuating positive brand differentiators...
Emphasizing the things that lift you above the competition.
We help you assess existing material, from product names to creative concepts.
We help you decide how best to position your business in your target markets, avoiding negative perceptions and accentuating positive brand differentiators...
Emphasizing the things that lift you above the competition.
As your brand stewards, we help you preserve and communicate your brand values, wherever you do business.
